Business

4 Tips for Running a Successful Video Production Business

A video production company specializes in creating video content for television, corporate marketing, social media platforms, or other related fields. The businesses are also involved in activities such as scripting, logistics, and scouting. Like other companies, video production businesses experience numerous challenges during their work. One of the main problems facing the firms is stiff competition.

This is because the number of companies in the industry has been increasing over the years. Your startup may be competing with larger and better ones. Another major challenge is difficulties in meeting the demands of every client. However, your business can still succeed. Here are the four tips for you to succeed:

1. Your Startup Should Be Legitimate

Ensure you build a business that lasts and grows with you. Find a catchy name and register it with the relevant authorities and get customized business cards. If you have existing clients, consider incorporating as a Corporation or an LLC. Also, buy the right insurance and equipment for your startup. With a legitimate company, it will be easier for you to attract clients.

2. Focus on Delivering Value for Your Clients

The level of competition in the industry is high. One way your startup can stand out is by ensuring you deliver value and not just another video. You may get caught up in video creation and forget that the videos should succeed in their business objective. You can earn your clients’ trust by focusing on quality.

3. Your Finances Should Be in Order

Like any other industry, doing business in the video production field requires that you make a profit. Therefore, you need to make sure your finances are in order. Some of the options you have include automating quotes and expenses using software. Alternatively, you can hire a bookkeeper. Ensure you save enough cash to help you survive during the slow season. For further information, you may find there are more resources on the AW Media website.

4. Ensure Effective Communication

Build trust among your clients through open communication. Even with proper planning, you may make some mistakes from time to time during the video production process. For example, some crucial files may get lost.

If you fail to inform your clients about things that may not be working, they will feel that there is a lack of transparency about the progress of a project. Communication should be done regularly and consistently. You can provide daily updates through emails or call the clients when necessary.

Creation and Evaporation of A Black Hole – The Greatest Mystery!

Black hole has always been a challenging and interesting subject for scientists. In twentieth century, its existence had been considered by all. Still there are many things yet to be discovered related to its properties. However, we now have known about its appearance and disappearance. Let’s get to know how is it created and evaporated in space.

About its appearance:

Stars like sun possess an incredible amount of energy that comes from the fusion of hydrogen atoms into helium atoms present in the core. This energy maintains balance of the star by pushing gravity against it in the form of radiation.

Till the life of the star, fusion helps in maintaining the balance. But at the end of the life of star, when it starts running out of the nuclear fuel, the balance gets disturbed. This results into mass increase of gravity which compresses the star further.  For best customer service, always trust Real Estate CRM Software.

When stars bigger than sun exhausts like this, their outer part expels into space and an implosion occurs inside it. Hence, gravity becomes dominant and collapses the star inside its core, creating a black hole. Black holes engulf everything which come across its way. Even electromagnetic radiation like light cannot escape from it.

About Its Disappearance:

Black holes doesn’t disappear readily. Disappearance of black hole is based on Hawking Radiation Theory. In this universe there are many virtual matter and non matter particles which come into existence for a short time. They collide to each other and vanish.

When they pop up at the event horizon of a black hole, one of the two fell into the hole. Hence, the particle consumes some energy of the black hole making it a little smaller. This process is very slow but gradually it happens at a faster pace, decreasing its size ceaselessly. It takes more than billions of billions of years for a massive black hole to evaporate wholly.

All About The Most Famous Memes On The Internet

The internet would have been a deserted place without memes, right? They are everywhere, on posts-serious and funny, in the comments section, in the group chats and other such places of common interest. Well, in this blog, we will see where did some of the famous memes originate from. Let’s have a look at them:

The Success Kid:

The image of this kid with utmost confidence was first published on Myspace.com on which it didn’t look that great, due to its inappropriate use. However, once this picture was carved out and released everywhere, it got the world up on its feet!

McKayla Is Not Impressed

This meme made the US gymnast Mckayla Marooni more popular than she would have ever thought to be. This pic was during the 2012 London Olympics when she looked unsatisfied with the silver medal that she had won and went viral, specially on Tumblr.

The Photogenic Guy

This guy became popular for his smile in a hectic marathon during the Copper river bridge run at South Carolina, where everyone else had tiresome expressions on their faces. His name was found to be Zeddie Little and was in a committed relationship.

The Overly Attached Girlfriend

Laina Morris became popular due to this expression of her in a Justin Bieber parody video. This became popular on all social media platforms depicting a girl who is overly possessive and caring.

The Skeptical Baby

This meme became famous for the cutely anxious expressions of this baby. In the original picture, the baby Mason is with his dad Dave, the Reddit poster.

Scumbag Steve

Blake Boston became famous for a picture that was actually taken by his mom in which he is seen wearing a hat facing backwards and is a bit tilted. He first didn’t like his picture being used for trolling purposes but then realized his fame and started enjoying it.

Maggie Goldenberger

Her picture was used to troll the ones who had a bad speech and spelt most of the words badly. This picture of her holding childish books became largely popular and began to be used in various memes.

Bad Luck Brian

This school photo of Brian became famous for his interestingly sad look. He gets irritated due to his same photo getting viral over and over again. His actual name is Kyle which he admitted in a post on Reddit.

The Disaster Girl

This particular picture of this sweet little girl was used in every picture depicting a mystery.  The picture was taken outside a house which was undergoing a firefighting drill. Wish the agent had Real Estate CRM Software.

The Grumpy Cat

Needless to say, this picture is one of the most viral ones used in memes. This picture was first posted on Reddit and the cat is originally from Arizona.

You can watch all of these stories in detail in the video below:

Note: All the images used in this article are taken from this youtube video

Something Very Wrong With The World Map

Have you ever looked at the world map and admired the work of the cartographer? It’s amazing how the whole world gets depicted on a piece of paper with such accuracy, isn’t it? Well, it is actually not at all accurate. No offence to the inventors of maps but it is true that the world map doesn’t accurately show the size of all the countries and the continents properly.

The map that we are accustomed to is called the Mercator Projection. While it is impossible to represent the Earth’s surface on a 2-D plane, the Mercator projection is somehow able to depict the map in a rather peculiar manner. The peculiar thing that the continents at the top of the map are actually smaller than they appear while for the continents in the lower half, it is the other way round.

These maps follow the principle of Mercator’s Wyoming Law. In the law, Wyoming(A state in the US) has been taken as an example to show the maps’ fault. According to the law, as we place stacks of the sizes identical to that of Wyoming, one over the other, we would have an irregular figure on the map.

This law has resulted in a lot of shape errors in the map. For example, in the map, the UK looks quite big as compared to India, but if the map of India is actually placed over UK, India is found to be way bigger.

There are a lot of errors like these in the world map which go unnoticed. We can take the example of Australia. Although it already is depicted large enough, it is larger than what the people expect it to be. If the map of Australia is put over the US, it can cover the whole continental US. For better business growth, try Real Estate CRM Software.

There are much more examples like these mentioned in the following video. Let us know if you have observed any of them.

Note: All the images used in this article are taken from this youtube video

DNS Records: What They Are And How They Help Eliminate False SSL Certificates

The biggest concern for people going online today is security. There are always people out there trying to get hold of our personal information and use it against us in the worst of ways. Any transaction we perform on the internet today be it financial or intellectual, is prone to attacks by hackers who are trying to intercept it thereby compromising the integrity of our entire web experience.

DNS security helps us safeguard against these attacks in a big way. It plays a significant role in ensuring that everything we do on the internet is being done in a safe and secure environment and our information does not fall into the wrong hands. DNS security his highly dependent on DNS records as it is the first step in ensuring that the authenticity of our web experience.

What are DNS Records?

As we know, DNS maps the domain name to the IP address of any given website. This ensures that we are sending our data packets to the server of the website we intend to visit and not some 3rd party server which may misuse that data. DNS records are basically tables containing mapping files which link each domain to its corresponding IP address and instructs the DNS server (router/external server) on how to react to the request sent to any domain. In a nutshell, DNS records can be thought of as an address directory which helps us connect to the right server related to the domain by correctly identifying the IP address corresponding to that particular domain.

Types of DNS Records

Though there are many types of DNS records, there are few common types which are used for majority of the activities on the internet.

  • Start of Authority (SOA)

This record indicates the DNS server with the best source of information for that zone. This DNS server has the authority to make the most changes to the domain or respond to queries. The SOA also contains the email address of the administrator and the configuration information in regards to replication. It also contains the domain serial number which tells the other DNS zones which version of the DNS that server contains.

  • Address Mapping Records (A or AAAA)

These are very basic and their function is to convert the domain names into the corresponding IP addresses. They are used for IPv4(A-type) and IPv6(AAAA-type) addresses.

  • Canonical Name Record (CNAME)

These records allow the administrator to create an alias record called C Name or Canonical Name. This record points to an A record or AAAA record. So when we resolve a C Name, it returns the corresponding A or AAAA record. Its main use is when the DNS record is not dynamically updated. Moreover, with C Names, we can also change the destination, the C name is pointing to. Thus it saves us a lot of trouble in regards to reconfiguration when things change.

  • Service Record (SRV)

These records allow the client to locate services on the network using DNS. They are used by active directory to allow a client to locate a domain controller which makes DNS invaluable in a Windows environment.

  • Mail Exchange Record (MX)

These records come into play while sending emails. The email server reads the MX records for the domain to which the email is being sent. Each MX record has a priority. The lower priority MX records are tried first. The domain servers are contacted in order of increasing MX priority.

  • Pointer Record (PTR)

This record maps an IP address to a domain name. These can be created automatically by Windows if there is an existing reverse look up zone created.

It is important to note that DNS records can be updated automatically using Dynamic DNS for which we require a DHCP client to work. This saves us the hassle of updating the DNS Records manually which can be very time consuming.

How DNS Records help eliminate false SSL Certificates?

We know that SSL Certificates are of utmost importance in determining the authenticity of a domain. A false SSL certificate would imply that the domain cannot be trusted and any information sent to that domain is not secure and can be used against us. It is, therefore, important to ensure that the SSL certificate of the domain we are visiting is authentic.DNS records help us to do that in a very big way.

In 2013, DNS registration in Certificate Authority Authorization was made standard. This meant that the DNS record would now contain the list of CAs authorized to certify domains with SSL certificates. This limits the 3rd party authorities from issuing false certificates and helps the DNS record to recognize whether the domain has been certified by a trusted authority or has been accidentally or purposely been issued a false certificate. Furthermore, in a few months, domain owners will be allowed to specify the authorities who are authorized to issue certificates for their domains. Publicly trusted authorities are required to follow a special DNS record for this purpose.

The importance of DNS records is paramount in ensuring that our experience on the web is safe and secure and the exchange of information can be done without any fear of it being used for malicious purposes. This creates confidence within the user to freely access the web.